"Cena Family" KCA Promo

The Ask

For more than 30 years, the Nickelodeon Kids’ Choice Awards has named and celebrated the best television shows, movies, and music acts as voted for by millions of kids. What began as a fun recap has grown into a live ceremony with celebrity hosts and surprise performances (plus gallons of slime) that is aired across Nickelodeon’s international networks.

For 2018, we took Nickelodeon’s largest event of the year to a whole new level with on-air promos featuring the return of host John Cena. Not only did the network bring him back for an encore performance, but they also invited his whole “family” — and John played everyone in every shot. From selfie-obsessed sister Joan Cena and moody matriarch Nana Cena, right down to Bichon Cena (a dog that peed slime), each character was filmed separately. Our team then blended two days of footage and seven costume changes into single scenes by painting each family member into the shots.

Since 2006, we have been Nickelodeon’s post-production partner for video and audio. This year, our team created more than 25 spots over the course of three months leading up to the March 24th event. By remixing the shoot-based host spots and clip-based spots, we helped push the 2018 Kids’ Choice Awards to #1 telecast for the month (for kids 6-11). The “Cena Family Dinner” and “Cena Family Game Night” promos have also made a splash with the Promax Awards judges — and received four Gold awards for the 2018 season:

  • Children's Program Promo
  • Children's Program Campaign
  • Holiday or Special Event Promo
  • Entertainment Program Campaign
We have enjoyed a long and successful relationship with our friends at DEFINITION 6, which continues with our partnership on the 2018 Kids' Choice Awards campaign. Their constant professionalism and willingness to collaborate has established more of a creative "partnership" than a traditional client-vendor relationship. Michael TricarioVP/Creative DirectorNick Creative Promotions, Live Action


The Results


TV viewers


Aired cuts


Promax Wins


More Work