PBS

A Civil War Series Digital Launch

 

The Ask

For PBS’ first original drama in over 10 years, we concepted, designed, and built a digital experience to drive awareness, jumpstart the conversation, and quickly grow a fan base for the series premiere of Mercy Street. Using a palette of filters and frames, users can create custom Civil War-era tintypes using their own photos and share their creations across social media.

 

The Results

10M

impressions in the first 2 weeks

4800

new Facebook fans

200K

video streams

More Work