Carter Center

Private Case Study

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The Ask

DEFINITION 6 teamed up with The Carter Center to create a collaborative online community for human rights defenders to connect and share ideas. The website also needed to be user-friendly enough for Carter Center team members to maintain, while 

DEFINITION 6 delivered The Forum on Women, Religion, Violence, and Power at The Carter Center, an interactive forum that acts as a convening platform for conversations, a media resource library for human rights research and materials, and a hub for live events to bring people together in real time for conversation. This online community provides public and private discussion to enhance collaboration, solidarity, and greater public awareness and engagement in the struggle for human rights.

Since launching in 2015, the forum has brought together activists and peace builders from over 100 different countries around the world.

The Results

The enhancements DEFINITION 6 has made to the forum over the past few years have allowed for significant membership growth, a centralized live-stream location, and more room for materials housed on the website. Traffic to the site has increased significantly over the past year (up 60% page views, 58% session durations, 47% users) as well.

The forum has also given The Carter Center a place to post all materials from their recent Human Rights Defenders Conference, saving time and money by consolidating and eliminating the need for an external site presence.

 

The Results

60%

Website Traffic Increase

58%

Increase Session Durations

47%

Increase in Users

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