TBS approached Definition 6 with an enviable project on an incredibly tight schedule...a soup-to-nuts campaign for iHeartRadio celebrating the passion and fan fury of March Madness. Without skipping a beat, the team flew to Los Angeles for a shoot with Justin Derulo. This high-profile, live-action shoot with major talent and a new client was full of surprises, including needing to find hundreds of audience extras in the eleventh hour. From concept to completion, we turned it around in less than two weeks, delivering 3 killer promo spots that aired during March Madness.
“I don’t think I could’ve pulled this off anywhere else. There’s amazing talent here at Def6.”