Promoting the Biggest Wedding Ever

Project Overview

DEFINITION 6 teams up with clients to align our creative tactics to their creative needs. When the time came for TLC to promote their new series Say Yes to the Dress America, they reached out to us to help create a digital ad campaign designed to generate awareness, conversation, and excitement leading up to the premiere. DEFINITION 6 took to the streets of the GREATEST CITY IN THE WORLD to create traffic-stopping cab toppers, Instagram Story Ads, and a digital billboard in the heart of New York City - Times Square! Responsible for the production and development of the digital assets, our D6 team was able to support the launch of the BIGGEST Wedding Event Ever featuring TLC's own rockstar Randy at center stage.


  • Digital Ads (Static, Rich Media)
  • Social 
  • OOH (Times Square, Taxi Tops)



  • Video Production (Digital Assets)
  • Photography (Social, Key Art, Digital Assets)
  • Content Development
  • Rich Media and OOH Editorial
  • Design
  • Animation



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