WE tv’s Best Christmas Ever

 

Last Christmas, before the world changed, WE tv came to DEFINITION 6 to promote their month-long holiday event the BEST CHRISTMAS EVER. Every Wednesday night in December WE tv ran a classic holiday movie.

To promote the event WE tv and DEFINITION 6 took a new spin on the holiday classic A CHRISTMAS CAROL. We created a dedicated, heartwarming, Christmas loving WE tv employee named Carol to be the spokeswoman for the campaign. The series of spots was shot on location at WE tv (2019, see video 1).

The success of that campaign brought WE tv back to D6 this year for more Christmas Carol joy. The plan was to shoot Carol (following all Covid guidelines) in our NYC D6 office (2020, see videos 2&3). Carol would be hard at work over-decorating the office, even though the rest of the staff was working from home. That plan quickly changed when we leaned the actress who plays her was in Las Vegas caring for her parents.

No problem! We sent a Studio Box and tons of decorations to Vegas and shot Carol from the comfort of her parent’s home. And, we created a new character, Eddie the Intern, who we shot in NYC bringing Carol’s holiday vision to life.

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