WE tv needed a social media agency that would do more than just produce and deliver content. They were looking for an integrated partner that would use social media to help drive tune-in for its full stable of shows. DEFINITION 6 created an I-want-my-WE-tv social media strategy that directs viewers to engage with the channel’s entire stable of programming, not just clips of individual shows. We became a thought partner for WE tv, producing original shareable content created specifically for social that promotes conversation and tells a bigger brand story. We used analytics to optimize performance and trained network talent and casts on social media best practices, empowering them to interact with their audiences themselves.
DEFINITION 6 creates nearly every piece of content published across the brand’s social channels, including multi-media content from our in-house production and real-time audience engagement during each season's original program. We’ve combined decades of entertainment, production, and marketing experience with a deep understanding of the social and digital landscape to evolve WE’s approach to driving tune-in. Instead of a 30-second promo, it’s creating a shareable piece of content that strikes a chord with viewers. It’s engaging and promoting in a conversational way using content created specifically to resonate on social. And audiences are responding. WE is now driving innovation in network social media presence and was recently featured in the #twitter4tv event as a best-in-class example of Vines for television.
Pieces of Content per Year