DEFINITION 6 partnered with WE tv’s marketing team and media buying agency to create and execute a promotional campaign for the premiere of the new series Mama June: From Not to Hot. The creative included Snapchat geofilters, 10 second Snapchat ads, Instagram and Facebook carousels, a Conversational Twitter ad, and a plethora of dark posts across platforms.
The series premiere of Mama June: From Not to Hot delivered 2.3 million total viewers in Nielsen live+3 ratings, making it the network’s highest series premiere ever in total viewers and among key demos. The show ranked as Friday night’s #1 program among women and the #1 ad-supported cable program in its time period.
Instagram carousel engagements
Twitter gated content views
Snapchat ad impressions