Perspectives

What’s happening, what we think about it, what we’re working on, and what’s next.

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The TL;DR April 20, 2021

This week we’re talking about converting site users into leads, the benefits of consistent content marketing, and how SMBs are tackling social media marketing. Hop…

Client Spotlight: Jayme Sandberg

Interview, March 2021 Nikki Kunkle, PR Services Account Manager, DEFINITION 6, had a virtual coffee with Jayme Sandberg, National Communications Strategy Lead, Patients and Well-being at American…

April 16, 2021 2 minutes read

The TL;DR April 6, 2021

This week we’re sharing Facebook’s new newsfeed filters, YouTube’s new approach to dislikes, and Facebook stats you need to know. If you missed last week’s edition you…

April 6, 2021 2 minutes read

The TL;DR March 23, 2021

This week we’re discussing how to create visual content for social media, best practices for image SEO, and rising concerns around data collection. Be sure to check…

March 23, 2021 2 minutes read

Email in the Time of Coronavirus: How to Market During COVID-19 the Empathetic Way

If you have received an email from a brand you subscribe to about Covid-19, you’re not alone. And with the constantly changing rules and regulations…

March 23, 2021 2 minutes read

The TL;DR March 16, 2021

This week we’re featuring an exclusive employee interview, discussing tips for in-house PR teams, and sharing how to script marketing videos that convert. If you like what you see,…

March 16, 2021 3 minutes read